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Second-hand Clothing Platforms in China

咸鱼;Goofish  / Popular platform dedicated to second-hand items


Direct consumer-to-consumer communication and trade, mostly free

  • Popular second-hand consumer-to-consumer (C2C) platform

    • Especially famous among young people

    • Low barriers to entry (for sellers)

    • Trades a variety of used products, not just clothes

  • Wide range of garments

    • In terms of both style and prices



淘宝;Taobao  / Popular E-Commerce Platform


Business-to-consumer platform with both new and second-hand items

  • Popular e-commerce platform for both new and second-hand products

    • Business-to-consumer platform,  but barriers to entry (for sellers) are low

    • Great place to compare quality and price of new and second-hand items

    • Good after-sale service



柏欧福;Brand Off  / Luxury/vintage consignment store


Online and offline stores covering mainland China, Hong Kong, Japan, etc.

  • Multinational online and offline consignment store

    • Stores located at Hong Kong, Japan, and other places

    • Online stores cover most of mainland China

    • For luxury/vintage clothes and accessories

  • Prices range between 500-10000+ rmb

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